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PROJECTS / HOSPITALITY

Serenia Living
Residences

A seamless journey from arrival to destination.

LOCATION

PALM JUMEIRAH,
DUBAI

SECTOR

RESIDENTIAL

SERVICES

WAYFINDING &
SIGNAGE

SCOPE

STRATEGY TO TECHNICAL DOCUMENTATION

Clarity at every touchpoint.

The location on the centre of the Palm Jumeirah crescent informed the design through its relationship with the sea, the nautical references, and the luxurious lifestyle of The Palm Jumeirah.

This flow was a constant theme throughout the project from Architecture to Landscape, and carried through to the signage system.

1. The Challenge

Connect a complex multi zone residence with diverse patron requirements, ensuring wayfinding is intuitive across arrival, leisure, wellness and amenity spaces - for first time guests and returning visitors alike.

2. The Approach

We developed a cohesive signage language inspired by the resort's architecture and coastal setting - using refined materials, clear hierarchies and consistent detailing to create a calm, confident and luxurious guest experience.

Designed as one complete system.

EXPLORE OUR WORK

Wayfinding Strategy

We may journey and decision points to create intuitive routes that reduce uncertainty and enhance the residence experience.

Signage Design

We craft a timeless visual language with refined materials, typography and detailing that reflects the resorts identity.

Technical Documents

We deliver detailed drawings and specifications to ensure seamless fabrication and consistent implementation.

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