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PROJECTS / CULTURAL
Black Gold
Museum
A seamless journey from arrival to destination.
LOCATION
RIYADH
KSA
SECTOR
CULTURAL
SERVICES
WAYFINDING &
SIGNAGE
SCOPE
STRATEGY TO TECHNICAL DOCUMENTATION
Clarity at every touchpoint.
The Black Gold Museum opened in 2026 as part of Saudi Arabia's Vision 2030 initiative. The museum deals with the intersection of oil and contemporary art, taking a positive spin on petroleum by telling the story of life before and after the discovery of oil.
1. The Challenge
Seamlessly integrate the new museum space with the existing KAPSARC development to create a cohesive flow for both new and returning visitors.
2. The Approach
Geometric shapes and prominent materials were drawn as inspiration from the existing Zaha Hadid Architecture - focusing on intentional, prominent and strategic signage placement, working in harmony with the museum's spatial design.
Designed as one complete system.
Wayfinding Strategy
We may journey and decision points to create intuitive routes that reduce uncertainty and enhance the residence experience.
Signage Design
We craft a timeless visual language with refined materials, typography and detailing that reflects the resorts identity.
Technical Documents
We deliver detailed drawings and specifications to ensure seamless fabrication and consistent implementation.
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