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PROJECTS / RESIDENTIAL
Ultra Luxury Residential Tower
A seamless journey from arrival to destination.
LOCATION
DUBAI
UAE
SECTOR
RESIDENTIAL
SERVICES
WAYFINDING &
SIGNAGE
SCOPE
STRATEGY TO TECHNICAL DOCUMENTATION
Clarity at every touchpoint.
Conceptual residential tower for an ultra-luxury 66 storey lifestyle branded residences in the heart of Dubai.
1. The Challenge
Connect a complex multi zone residence with diverse patron requirements, ensuring wayfinding is intuitive across arrival, leisure, dining and hospitality spaces - for first time guests and returning visitors alike.
2. The Approach
We developed a cohesive signage language inspired by the resorts architecture and coastal setting - using refined materials, clear hierarchies and consistent detaoling to create a calm, confident and luxurious guest experience.
Designed as one complete system.
Wayfinding Strategy
We may journey and decision points to create intuitive routes that reduce uncertainty and enhance the residence experience.
Signage Design
We craft a timeless visual language with refined materials, typography and detailing that reflects the resorts identity.
Technical Documents
We deliver detailed drawings and specifications to ensure seamless fabrication and consistent implementation.
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